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Our Editorial Process: Ensuring Trustworthy, Accessible, and Accurate Information Subtitle: How Wellness Fitness Pro Achieves the Highest Standards for Health and Wellness Content
Introduction
At Wellness Fitness Pro, we believe that access to trustworthy and accurate health information is essential for everyone seeking to take care of their health and wellness. To achieve this goal, we have developed an Editorial Process that guarantees the highest possible standards for all the content we publish. In this article, we will provide an overview of our Editorial Process and its four pillars: earning and maintaining trust, keeping high journalistic standards, prioritizing accuracy, empathy, and inclusivity, and continual monitoring and updating of content.
1: Earning and Maintaining Trust
We understand that finding reliable health information can be overwhelming and confusing. That’s why our content is trustworthy, accurate, evidence-based, clear, understandable, accessible, empathetic, and actionable. We cover a broad range of topics and perspectives with the goal of addressing total well-being and helping readers make important connections between health and lifestyle. We strive to be inclusive and empathetic, recognizing that everyone’s health journey is unique. Our content is free of judgment and open to anyone seeking better health.
2: Keeping High Journalistic Standards
As a trusted source of health information, we hold ourselves to high journalistic standards. Our news and educational content is unbiased, balanced, timely, actionable, research-backed, honest, and comprehensive. Our feature content brings forward individual perspectives with empathy, candor, and respect. To ensure that our content meets these standards, we carefully select and train our contributors, vet our content creators for subject matter expertise and relevant life experience, and review our health information for medical accuracy by medical experts. We also thoroughly vet all the brands we partner with and mention in our content, and our consumer drug information content is created by skilled medical editors.
3: Prioritizing Accuracy, Empathy, and Inclusivity
We want our content to be accessible and understandable to all of our readers. To achieve this, we rely on a proprietary style guide that focuses on readability, clarity, empathy, inclusivity, real-life application, quality sourcing, and clear citations. We use a warm, approachable voice that is also brave and progressive. Our language is respectful, compassionate, and promotes inclusivity. We use empathetic language to tell judgment-free stories and make intentional choices, to remove stigma, stereotypes, and avoid injecting bias. We are committed to evolving our language and regularly engage with community advocates and research language trends within health communities. We respect people’s choice of words when sharing their personal stories, and always put our readers at the center of everything we do.
4: Continual Monitoring and Updating of Content
Health information is constantly changing, and we understand the importance of providing our readers with the most up-to-date and accurate information possible. To ensure this, we have entire teams dedicated to identifying and updating inaccurate or unclear information. Our Medical Integrity team keeps tabs on changes in standards of care, new clinical guidelines, drug approvals or recalls, and major practice recommendations, and we regularly update our content to reflect the latest, most accurate, and most useful information.
Our Editorial Process is the backbone of everything
We are committed to providing trustworthy, accessible, and accurate information to help our readers take care of their health and wellness. By focusing on earning and maintaining trust, keeping high journalistic standards, prioritizing accuracy, empathy, and inclusivity, and continual monitoring and updating of content, we are confident in our ability to provide the highest possible standards for all of our health and wellness content.
